Prepare an Etsy listing

A gallery of photos that shows the item from every side.

• Your first photo becomes the listing thumbnail.
• Etsy recommends a horizontal (landscape) first photo.
• At least 2,000 px on the shortest side is recommended. A first photo under 635 px on either side may show up lower in search.
• Transparent areas show up black, so give every photo a solid background.

A short clip that shows the item in use.

• Etsy's video help page says 3 to 15 seconds. Its listing help page gives a minimum of 5 seconds, so aim for at least that.
• Up to 100 MB. File types: MP4, MOV, FLV, AVI, 3GP, MPEG.
• Etsy removes the sound once a video is uploaded.
• Etsy says the aspect ratio should be 2:1 or 1:2.
• Etsy's minimum video resolution is 500 px, and at least 1,080 px is ideal.

For instant downloads: clearly named files, ready to upload.

• Etsy allows up to 5 files per digital listing.
• Each file can be up to 20 MB.
• Etsy lists these file types: .bmp, .doc, .gif, .jpeg, .jpg, .mobi, .mov, .mp3, .mpeg, .pdf, .png, .psp, .rtf, .stl, .txt, .zip, .ePUB, .iBook. Our advice: put a file of another type inside a ZIP.
• A file name can be up to 70 characters, using letters, numbers, hyphens, underscores and dots.
• Buyers download the files in a web browser, since the Etsy app can't download a digital purchase. On a phone or tablet, a buyer may need another app to unzip a ZIP file.
• Etsy generally wouldn't recommend watermarks on listing photos. Our advice: keep a preview mark for the samples and proofs you share elsewhere.
• Choose Etsy as the destination in a tool to apply the rules it covers: the download pack plans your files within all of them, print sizes gives files Etsy-safe names, tries to keep each one under the size limit and flags any file still over it, the bulk renamer gives every file an Etsy-safe name, the print file check checks a file's size, type and name against them, and the preview watermark shows Etsy's advice on listing photos.